How To Build A Bridge To Innovation
Avoiding Small Mistakes & Huge Costs
The huge cost of a small mistake ..
Think of it this way ..
One small mistake can have a huge impact
.. Like the oil drain plug in your car ..
A $0.99 drain plug .. not properly tightened ... loosens
.. falls out and destroys an engine costing $5,000
We face immense pressure these days .. developing new products
By using virtual prototypes we can find problems early ... we can explore all the options digitally ... we can take out unnecessary cost ... without taking out the quality
One small flaw in your product can be disastrous for your company and brand.
Products are becoming more and more complex these days and the weakest link in the chain is usually the point of failure.
With the product development cycle become shorter & shorter ... the pressure to get it right is ever increasing.
Just think over the last few years .. the product issues that you have heard about
These are not isolated incidents .. and they are becoming more common.
.. is determined by decisions made early in the design process
By using a virtual test lab .. to find and fix the problems.
The problems are designed out ... not manufactured in
The mistakes are eliminated ... before they become expensive problems
The problems are found at the beginning .. not two weeks before it ships to the customer
We take out the cost ... not the quality
Solving design problems up front ... in the very beginning of the process ... when it's still a concept in a computer ... is exponentially cheaper and faster ... than solving them once the product is in the customer's hands.
Once the problems have been designed in ... it's expensive to fix them ... it causes a domino effect. Every minor change cascades to every other part ... unintended consequences result.
By using virtual experiments we can find problems early ... we can explore all the options digitally ... we can take out unnecessary cost ... without taking out the quality
Fast is fine ... but accuracy is everything
-- Wyatt Earp
Getting to market with a product of inferior quality .. ahead of your competitor ... is not a good strategy
You are just causing more problems for yourself
Beating your competitors to market .. only works ..
If you have a high quality product .. that's innovative ... that people actually want
a product of poor quality .. that doesn't work properly .. that no one wants
Only benefits your competitor
Pick two ..
if you can't hit the target .. it doesn't matter how fast you shoot
Better products through simulation
Build the product once and only once, eliminate the failure points .. with a click of the mouse .. with the use of virtual prototypes .. rather than by expensive physical testing.
Building and breaking on our way to innovation takes too long and costs too much.
We can test hundreds of these virtual prototypes inside a computer in a matter of hours.
Solving problems ... discovering new ... innovative solutions in a matter of minutes.
The cost to solve these problems increases exponentially as the product gets in the customers hands.
Don't turn your customers into the beta testers ... and give them more reasons to buy your competitors products.
Build it right the first time .. eliminate the pain ... the frustration ... less time .. less money
By the time a physical prototype has been built ... the mistakes have already been designed in ... and are very expensive to correct.
Why spend 12 weeks building and breaking products when you can do the same thing with a virtual prototype .. in a matter of hours .. for ten percent of the cost?
We can't afford to spend $10 today to design it right the first time ... but we can spend $1,000 to fix it next week
Cutting corners and trying to get to market faster can have disastrous consequences.
We never have enough time to do it right ..
.. but we always have time to do it over ... and over ... and over ..
The High Cost Of Low Quality
... Designing a product on the cheap in order to save money is the most EXPENSIVE way to develop a product.
Consider this ..
Spend $500,000 to develop a product ... when you probably needed closer $750,000
Spend another $300,000 to try and fix a bad design after the fact
.. the bailing wire and duct tape approach
At this point you are just putting lipstick on a pig.
You then spend another $300,000 to redesign it ... to try and fix the problems that you created in the first place
2 + 2 = 5
Fix it but don't change anything
At this point .. you can't really change anything ... the constraints have already been designed & manufactured in .
.. It would be cheaper & faster to throw it out and start over
... but we can't do that ... sunk costs ... no time ... no money
We spent $500,000 doing it cheap & fast
We spent another $600,000 trying to fix it with bailing wire and duct tape ...
And it's still an ugly goat in a tuxedo ... that no one wants
there is no bigger waste than a project spending $1 million dollars
... that needed $2 million to achieve its' objectives
Building & breaking our way to innovation takes too long and costs too much.
We take out the cost ... not the quality.
We find & fix the problems at the beginning .. with the use of virtual prototypes
Leadership, Product Design & Eliminating Costly Mistakes That Derail Projects & Drive Them Into The Ground.
The #1 rule of product development .. things happens ..
What determines success or failure is how you respond when things go wrong.
There are only two options:
Do it right the first time .. It's faster & cheaper
Travis "Grizzly" Jacobs JA Simulations