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6 Questions To Make Strategy Come Alive

May 13, 2019 12:02:19 PM / by Travis Jacobs

strategy gap-1

Question #1. The Playing Field

  1. What does the competitive playing field look like?
    1. Who are our competitors?
      1. Strengths
      2. Weaknesses
    2. How good are they?
      1. How good are their products & services?
    3. How do we compare?

Question #2. The Competition

  1. What have our competitors been up to lately?
    1. Any new innovative products or services they developed in the last 6 months?
      1. What are the problems?
      2. What are their strength?
      3. What are their weaknesses?

Question #3. Our Team?

  1. What have we done lately?
    1. How do our capabilities stack up against the competition?
    2. How do our products and services solve our customers problems?
    3. Are their problems & needs the customers have that aren’t being addressed and solved?
    4. How can we better delight our customers?
      1. What are our strengths?
      2. What are our weaknesses?
      3. What are our problems?
    5. How do mitigate our problems & weaknesses?
    6. What can we do better?

Question #4. What's Around The Corner?

  1. What’s around the corner?
    1. What keeps you up at night … what worries you?
      1. Risks
      2. Threats
      3. Obstacles
      4. Challenges
      5. Competitors
    2. What new products or technologies could your competitors launch that could change the game?
    3. What one or two things could a competitor do to nail you?

Question #5. How Do We Compare?

  1. How do we stack up to against our competition?
    1. Products and services
    2. Team
    3. Innovation
    4. Training
    5. Discipline
    6. Leadership
    7. Execution
    8. Strategy
    9. Mistakes

Question #6. How Do We Execute To Win?

  1. How do we execute to win as a team
    1. Which capabilities do we have
    2. Which capabilities do we need
    3. How do we close the gap
    4. What are our strengths and weaknesses relative to our competitors
    5. What can we do to change the game


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Topics: Leadership, Engineering, Communication, Design, Fail, Innovation, Execution, Strategy, Tactics, Team, Winning, Discipline, ExtremeOwnership, Focus

Travis Jacobs

Written by Travis Jacobs

Travis is the president of JA Simulations, a product design & development firm in Denver Colorado. We help clients solve problems & get to market faster with innovative & high quality products

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