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The 7 Deadly Sins Of Product Development

May 31, 2019 8:51:13 PM / by Travis Jacobs

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The Beginning Of The 7 Deadly Sins ...

The Pregnant Woman Theory

 

1. The Pregnant Woman Theory


If one woman can make a baby in 9 months, then 9 women can make a baby in 30 days.   Now you may laugh, but this is the most common problem in developing a new product. Throwing more resources at the problem and praying it goes away does not solve anything. 

Stepping Over A Stack Of $100 Bills To Pick Up A Penny

 

2. Stepping Over A Stack Of $100 Bills To Pick Up A Penny

 

We can’t spend $10 on an off the shelf tool but we can spend $1,000 to develop our own, which doesn’t work and causes more problems than it solves.

Spending countless hours in useless meetings and then having a meeting to discuss why everything is overbudget and behind schedule. 

Champagne On A Beer Budget

 

3. Champagne On A Beer Budget


Expecting everything for free and having It done yesterday.  This is a very common occurrence especially when subcontractors are hired.    

“I want to hire an Engineer with 3 PhD’s, and 30 years of experience for minimum wage” 

"Our New Strategy Is To Do More With Less"

The Scalpel Is Only As Good As The Surgeon Who Uses It, Not All Tools Are Created Equally

 

4. The Scalpel Is Only As Good As The Surgeon Who Uses It, Not All Tools Are Created Equally.


A Scalpel is a commodity, the surgeon who uses it to save your life is not. 

Not all tools are created equally, choose the right tool for the right job, not just because that tool Is the cheapest and the “sales guy” said it would “work”. 

You Never Run Out Of Things That Go Wrong

 

5. You Never Run Out Of Things That Go Wrong


There will always be an endless supply of challenges and things that go wrong.  Sticking your head in the sand and ignoring them or pretending they don't exist won't make them go away.

A Plan Is Just A List Of Stuff That Didn’t Happen & Everything Takes Longer, And Costs More Than You Planned

 

6. A Plan Is Just A List Of Stuff That Didn’t Happen & Everything Takes Longer, And Costs More Than You Planned


The battle plan is the first casualty of war, as soon as the first shot is fired the plan goes out the window.  Likewise, when the first problem is encountered when developing a new product, the plan and the Gantt Chart go out the window.  General Dwight D Eisenhower said on planning the invasion of Normandy, "Planning Is Priceless, Plans Are Useless"

Good, Fast, Cheap… Pick Any Two

 

7. Good, Fast, Cheap… Pick Any Two


We never have time to do it right, but we always have time to do it over….. and over….. and over…..

I hear time and time again. Just get it done right now, we’ll fix it later.  The problem is that later never comes, and the product is only “fixed” after a very expensive product recall.  By then it is too late and significant market share has been lost as well as the reputation of the brand.  Trying to save a few bucks in product development can cost millions in product recalls.

 

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Topics: Product Development, Product Design, Project Management, Leadership, Engineering

Travis Jacobs

Written by Travis Jacobs

Travis is the president of JA Simulations, a product design & development firm in Denver Colorado. We help clients solve problems & get to market faster with innovative & high quality products

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