We Need A Compass .. Not A Map
A North Star To Follow
80 percent of the total cost of a product is determined early in the design process.
Solving design problems in the beginning of the design process, when it's still a concept in a computer ... is exponentially cheaper and faster ... than solving them once the product is in the customer's hands.
Once the problems have been designed in ... it's expensive to fix them ... it causes a domino effect. Every minor change cascades to every other part ... unintended consequences result.
By using virtual experiments we can find problems early ... we can explore all the options digitally ... we can take out unnecessary cost ... without taking out the quality
Building and breaking our way to innovation takes too long and costs too much
80 percent of the total cost of a products design is determined by decisions made early in the design process.
These decisions get harder & more expensive to fix as the product gets closer to the customers hands
We use a virtual test lab to design these problems out .. instead of manufacturing them in
No battle plan survives contact with the enemy ... or the customer.
In a dynamic & fast changing environment ... things happen ... Captain Murphy always shows up ... at the worst possible time.
Avoid the good ... the bad ... the ugly ... and move the project closer to the ideal project
How do you close the gap between strategy & execution ...
Leadership & Communication
On any project there are bound to be threats ... obstacles ... waste.
The key to accomplishing the mission is to neutralize the threats .. eliminate the obstacles ...
The biggest threat on any project ...
The problems you can't see ...
The problems you can't talk about ...
The Iceberg Of Ignorance ... can be deadly to any project ... especially the ones that are unsinkable
Leadership, Product Design & Eliminating Costly Mistakes That Derail Projects & Drive Them Into The Ground.
The #1 rule of product development .. things happens ..
What determines success or failure is how you respond when things go wrong.
There are only two options:
Do it right the first time .. It's faster & cheaper
Travis "Grizzly" Jacobs JA Simulations