Building A Bridge

Removing The Barriers 

The Cost Of A Bad Design

 Competition is fierce and innovation is everywhere ... releasing bad products to the market isn't an option these days.  Long design cycles are a thing of the past these days.  Customers want innovative new products and they want them fast.  There is little to tolerance for bad products ... customers are impatient and will switch to your competitor quickly... and may never return. In the digital age with social media a large part of people's lives ... customers will not hesitate to crucify your products ... if they turn out to be poorly designed ... and poor quality


Finding problems late

The cost to fix these problems increases exponentially as the design gets closer and closer to the customers hands

The ease of which the problem can be fixed decreases as well

The further along in the design process the less flexibility and more constraints have been put in place

With little budget and schedule left … when major problems are found .. it can be painful 


The 3 stages of Product Development

  1. Ideation & Concept
  2. Virtual Prototyping
  3. Digital Twins



What Is Innovation

What's Your Definition Of Innovation

Innovation is a very broad and sometimes ambiguous word ... sorry Websters dictionary your definition doesn't provide much help these days ... 

  1. Turning an idea into a solution that adds value from the customers perspective
  2. The application of ideas that are novel and useful
  3. Staying relevant
  4. A great idea executed brilliantly and communicated in a way that is both intuitive and fully celebrates the magic of the initial concept
  5. A feasible and relevant offering such as a product, service, process or experience with a viable business model that is perceived as new and is adopted by customers



Breaking Down The Barriers

In Order To Break Down The Barriers

We must first identify & define the barriers. 

We must first define "the enemy" 

 Breaking down the barriers requires

  1. Humble & Competent Leadership
  2. Open & Honest Communication
  3. built on a foundation of mutual trust & respect

 If you lead people and treat them like responsible professionals ... the chances of success increase greatly

If you micromanage & try to tightly control people ... the chances of failure increase greatly



Removing The Barriers

Why Do Projects Fail?

Jack and his team spent $500,000 & 6 months on a product no one wanted

Jack's story is far too common ... they failed because they couldn't overcome the obstacles to innovation

Jack's team failed for 3 reasons

  1. Lack of leadership ... excessive ego
  2. Lack of communication ... leaders refused to listen
  3. They didn't listen to the customer ... we know what the customer wants



Building A Bridge

The Project Premortem

No battle plan ever survives first contact with the enemy

Now that you have a plan ... let's conduct an premortem

The project premortem consists of two parts ... conducted independently

  1. The plan was a catastrophic failure
  2. The plan was an overwhelming success

Write down the chain of events in each case



Customer Driven

What To Design Is More Important Than How To Design It

Understand the answers to these questions

  1. Who is your customer?
  2. Who is the end user?
  3. Who is not your customer?
  4. What is the job to be done?
  5. What is the problem to solved?
  6. What are the wants & needs of the customer?



We help leaders solve problems, teams to work together more effectively and companies to get products to market faster with higher quality for lower cost.

In today's fast paced and chaotic environment, the margin for error is small, with tight schedules and even tighter budgets.

We use a broad range of strategy & tactics to solve problems and create new & innovative solutions.

Leadership is the most important factor on any battlefield.


Travis "Grizzly" Jacobs JA Simulations