Building A Bridge
Removing The Barriers
Competition is fierce and innovation is everywhere ... releasing bad products to the market isn't an option these days. Long design cycles are a thing of the past these days. Customers want innovative new products and they want them fast. There is little to tolerance for bad products ... customers are impatient and will switch to your competitor quickly... and may never return. In the digital age with social media a large part of people's lives ... customers will not hesitate to crucify your products ... if they turn out to be poorly designed ... and poor quality
The cost to fix these problems increases exponentially as the design gets closer and closer to the customers hands
The ease of which the problem can be fixed decreases as well
The further along in the design process the less flexibility and more constraints have been put in place
With little budget and schedule left … when major problems are found .. it can be painful
Innovation is a very broad and sometimes ambiguous word ... sorry Websters dictionary your definition doesn't provide much help these days ...
We must first identify & define the barriers.
We must first define "the enemy"
Breaking down the barriers requires
If you lead people and treat them like responsible professionals ... the chances of success increase greatly
If you micromanage & try to tightly control people ... the chances of failure increase greatly
Jack and his team spent $500,000 & 6 months on a product no one wanted
Jack's story is far too common ... they failed because they couldn't overcome the obstacles to innovation
Jack's team failed for 3 reasons
No battle plan ever survives first contact with the enemy
Now that you have a plan ... let's conduct an premortem
The project premortem consists of two parts ... conducted independently
Write down the chain of events in each case
Understand the answers to these questions
Leadership, Product Design & Eliminating Costly Mistakes That Derail Projects & Drive Them Into The Ground.
The #1 rule of product development .. things happens ..
What determines success or failure is how you respond when things go wrong.
There are only two options:
Do it right the first time .. It's faster & cheaper
Travis "Grizzly" Jacobs JA Simulations