Building A Bridge To Innovation

Disciplined People

Extreme Ownership

Leadership ... The Single Most Important Factor

Extreme ownership ... take full responsibility for what is happening or has happened.

The leaders motto:

If it's a good job .. they did it

If it's a bad job ... I did it

The four laws of innovation

  1. Cover & Move
  2. Simple
  3. Prioritize & Execute
  4. Decentralized Command


The Dichotomy Of Leadership .. own everything that impacts mission success ... but enabling others to lead 



Commanders Intent

A Compass .. Not A Map

Commanders Intent is the description & definition of what a successful mission looks like

What does winning look like?

What is the end state?


Planning is priceless ... Plans are useless


How does your team respond when a plan changes?

Does everyone seem to know what to do or is there confusion, a lack of meaningful activity, or people standing around waiting to be told what to do next? 


The CEO Challenge

I'm In Charge ... Now What?

You've just been made the CEO at your company ... think of all the waste ... inefficiency & stupid things that your company does on a regular basis

What is your plan to fix things

The plan must include a 100 word problem statement and your commanders intent to address the following

  1. strategy 
  2. tactics
  3. logistics
  4. contingency plans

Each piece of the plan will fit on a 5x8 index card

4 cards plus one problem statement card



The Ideal Project

Just Add Leadership ... Extreme Ownership

The ideal project is ... a team of highly intelligent people who mutually trust & respect each other ... solving complex problems with humble and competent leadership ... open and honest communication

A true team who execute to win with excellence ... adapt and overcome challenges and obstacles


The ideal project has 4 pieces

  1. Leadership & Communication
  2. Who ... what ... why ... how ... where
  3. Neutralizing threats & eliminating waste
  4. autopsies without blame



Lessons Learned

Leadership Lessons From Many Failed Projects

The 3 biggest reasons projects fail

  1. Unrealistic Expectations
  2. Unrealistic schedule
  3. unrealistic budget

Don't Rush It

The 3 biggest things I see rushed in product development ... which are crucial to success

At the beginning

     1.  Strategy
     2.  Planning

At the end

    3.  Testing


Take the time to clearly define & communicate Commander's Intent



Leadership, Product Design & Eliminating Costly Mistakes That Derail Projects & Drive Them Into The Ground.

The #1 rule of product development .. things happens ..
What determines success or failure is how you respond when things go wrong.

There are only two options:

Option 1

Option 2

Do it right the first time .. It's faster & cheaper


Travis "Grizzly" Jacobs JA Simulations