The 7 Deadly Sins Of Product Development

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The 7 Deadly Sins Of Product Development.

Pitfalls To Avoid When Designing & Developing Products.

The Truth is we can't afford to release bad products to the market, competition is fierce and innovation is everywhere.  Long design cycles are a thing of the past, customers want innovation & have a low tolerance for bad products. 

Avoid The Most Common Pitfalls

  • The Pregnant Woman Theory
  • Champagne On A Beer Budget
  • Good, Fast, Cheap ... Pick Any Two